Election + Swing State = High Occupancy for Local Advertisers.
Once the Democratic National Convention is finished on July 16th the pressure on billboards (out of home) inventory is going to be tremendous. Many TV advertisers will be preempted for the political ads, especially in a swing state like Florida. Clear Channel Outdoor sells guaranteed contracts so unlike TV, you will be seen. There's 110 days between July 16th and Nov 3rd. The time to plan is now.