The million dollar move and the 10 cent shot!
Back in the 1980's and 1990's, I couldn't get enough of Michael Jordan and the Chicago Bulls. Growing up on the Southside, I watched every regular season game, playoff game, and postgame show. My favorite quote of MJ's was, "The Million Dollar move and the 10 cent shot". His Airness would use that phrase when someone, including himself, made an amazing move to get to the rim but couldn't finish the shot.
That phrase resurfaced in my mind when listening to someone speak about online video. They didn't see the value in it. The videos in question were done professionally with motion graphics but the number of impressions were low. The problem wasn't the videos it was in the delivery. It was like a beautiful reverse two handed slam that clanked off the back of the rim.
Online video is an important aspect of SEO. If you create a video channel, socially share the video, embed it correctly and use searchable keywords you'll see the results. In the screen shot below you'll see the 4 paid search ads, then you see the images, file names, and channel which are links to videos. If you are in South Florida and are searching for info on a digital billboard located on I-95 what are you going to click on?
So, if you are going to go through all the trouble of making an online video please finish the shot!